Sell Coherence.
Own the relationship.
Enterprise ontology is a new category with no incumbent.
Resellers and channel partners who move first own the advisory relationship in their region or vertical.
Why resell Coherence
New category. No competitor. High attach rate.
No incumbent
Enterprise ontology has no established vendor. You're not displacing a competitor. You're introducing a category.
High services attach
Every Coherence deployment needs domain expertise, curation, and training. The services revenue is the real margin.
Platform stickiness
Once an organization maps its vocabulary, the platform becomes the system of record for business-technical alignment.
Land & expand
Start with one department ($5/month). Expand across the organization as the graph grows and proves value.
Partner Tiers
Three tiers. Clear economics.
Authorized
Requirement
1 certified consultant
Revenue
Up to 20% margin on subscription
Support
Standard partner support
Premier
Requirement
3+ certified consultants, 2+ implementations
Revenue
Up to 30% margin + services revenue
Support
Priority support + dedicated partner manager
Strategic
Requirement
Regional exclusivity, joint GTM commitment
Revenue
Custom economics + co-investment
Support
Executive sponsor + joint engineering resources
Enablement
Everything you need to sell and deliver.
Sales Playbook
Discovery questions, competitive positioning, ROI calculator, and objection handling.
Demo Environment
Full Banking Simulator playground for prospect demonstrations. White-label available at Premier tier.
Certification Program
Online + hands-on certification covering platform fundamentals, ontology design, and implementation methodology.
Deal Registration
Register deals for margin protection. Registered deals get pricing priority and co-selling support.
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